About Ellora
Where Bold Design Meets Conscious Luxury
Ellora isn’t just a fashion brand. It’s a movement for women who dress with intention—those who embrace their edge, their softness, and everything in between.
We design for the unapologetic, the dreamers, the ones rewriting the rules of elegance.
Every Ellora piece is a blend of bold silhouettes, feminine strength, and editorial drama—crafted with a deep commitment to sustainability.
Because luxury shouldn’t come at the planet’s cost.
Our Craft: Slow. Sustainable. Unforgettable.
We design slowly.
We source responsibly.
We create with purpose.
From eco-conscious fabrics to limited production runs, every piece of Ellora clothing reflects our promise: Timeless designs that make an impact—on you, not the planet.
We work with ethical production partners and champion low-waste processes, proving that luxury and responsibility can coexist.
Our Aesthetic: Power Dressing with Purpose
At Ellora, every silhouette tells a story. Our designs balance structured tailoring with graceful fluidity, capturing the essence of dark romanticism infused with a modern, editorial edge.
Drawing inspiration from the refined sophistication of the Upper East Side and the unapologetic energy of downtown rebellion, each piece embodies both timeless elegance and bold individuality.
Our story
Ellora was founded with one question in mind:
Why should we choose between ethical fashion and statement design?
What started as a small styling guide and fashion platform quickly evolved into a full-fledged label driven by a love for storytelling through clothing, bold styling campaigns, and a refusal to settle for fast fashion norms.
We’ve built a brand that feels as personal as your favorite playlist, but with the polish of a luxury house.
Behind Every Stitch
Every Ellora piece carries more than just design—it carries stories, hands, and heritage.
We work with rural artisans across India, giving new life to traditional craft techniques that have been passed down through generations. By partnering with these skilled makers, we’re not just creating garments we’re preserving art forms and providing sustainable livelihoods to communities that are often overlooked in the fast fashion era.
Our fabrics are carefully sourced with the planet in mind. We prioritize organic fibers, recycled materials, and low-impact textiles that are both gentle on the skin and kind to the earth. Wherever possible, we embrace natural dyes, letting color come from plants, minerals, and time honored dyeing processes avoiding harsh chemicals that harm both people and planet.
Every stitch, every seam, every fold is a conscious choice. It’s slow fashion at its most meaningful , where luxury meets responsibility, and modern silhouettes carry the legacy of craft and culture.
At Ellora, we don’t just design clothing.
We honor tradition, empower communities, and create with intention.